As the 21st century marches on, the automotive industry is shifting ever-towards a new and innovative future. Currently, the three companies at the forefront of this revolution are the so-called “Big Three” of the American car industry – Ford, General Motors and Fiat Chrysler. In recent years, these companies have demonstrated their potential to dominate the next generation of the automobile industry.
Before the emergence of new companies like Tesla, these three American leaders boasted impressive success. Their willingness to embrace new technologies, utilize Silicon Valley talent and collaborate with high-tech companies enabled them to take a commanding lead in many areas of the automotive industry. The spotlight on the Big Three was amplified by the fact that the Obama administration’s bailouts of both GM and Chrysler during the Great Recession in 2008 almost single-handedly saved the domestic auto industry.
Since that time, the “Big Three” have continued to invest heavily in new technology and work to maintain their competitive edge. With regards to technology, Ford has been increasingly becoming the leader, launching their groundbreaking FordPass app to revolutionize the customer car experience. This app not only allows users to monitor and diagnose problems with their vehicles, but it also includes features like vehicle pick-up, payment plans and vehicle sharing. GM has also unveiled its OnStar program, a comprehensive suite of safety, security and entertainment services.
The Big Three have also been turning their attention to the environment. All three companies have committed to using renewable energy in their factories and reducing emissions standards with renewed vigor. In addition to this, Ford has taken steps to make their vehicles more electric, rolling out hybrid versions of some of their popular models like the Fusion and Escape.
As Detroit’s Big Three look to the future of the automotive industry, they have the potential to dominate the new car market. Through continued investment in new technology, collaboration with Silicon Valley companies and a commitment to both innovation and environmental protection, the American auto industry should remain a powerhouse for generations to come.
