The auto industry is in the midst of an unprecedented battle between Detroit’s Big Three automakers: General Motors, Ford, and Fiat Chrysler. Each is trying to dominate the next generation of the car industry, running a race to win the hearts of consumers through advances in technology and innovation.
While all three companies are vying for the top spot, each is taking a different approach to stay ahead of the competition. GM is focusing its efforts on the electric segment of the car market, introducing the Chevrolet Bolt as the world’s first mass-market electric car. GM’s goal is to become an industry leader in electric vehicles, developing technology that will power the future of transportation.
Ford, on the other hand, is angling to become the leader in autonomous vehicles. The company has already invested billions in developing self-driving technology, and is currently testing its fully autonomous vehicles in multiple cities across the US.
Meanwhile, Fiat Chrysler is pushing its “connected” car features, which allow drivers to stay constantly connected to their vehicles. These features include an app that allows drivers to unlock and start their vehicle remotely, as well as an entertainment system that connects passengers to apps and media streaming.
As Detroit’s Big Three fight for supremacy in the next generation of the car industry, it’s clear that innovation is the key to success. GM, Ford, and Fiat Chrysler all have particular strategies that could grant them the edge in a highly competitive market, but only one will come out on top in the end.
